Senior Specialist-Web
• Support web development and marketing efforts including development of micro-site, web campaign, and site functionality.
• Promote RTA’s overall digital content portfolio and specific digital media content offerings (sites/pages, blogs, widgets, online video, etc.) in online media.
• Identify and develop online marketing campaigns and tools including, email marketing, newsletter marketing for RTA and it’s initiatives.
• Plan and execute on projects in close co-operation with internal RTA stakeholders (MCC team, IT Department, E-government Team, other agencies).
• Deliver specifications to IT and coordinate the implementation from concept through testing and market launch.
• Build and maintain relationships to secure coverage with key entertainment and vertical bloggers, magazines and websites.
• Secure editorial placements on major online portals (AOL, Yahoo, MSN, etc.).
• Submit content offerings for awards and lists (i.e. Online Journalism Awards, Best of the Web).
• Secure mention of RTA in major trend features covering the web.
• Serve as a liaison with all other departments, initiative owners and Corporate Communications team, to leverage all digital resources and assets.
• Monitor and evaluate new technologies and promotional vehicles to ensure that RTA is on the cutting edge of innovations in the web media space.
• Collect data and evaluate performance of promotional vehicles and provide reports on successes and trends using key measurement techniques on the web (i.e. BlogPulse, Google Trends, Yahoo Buzz Index, etc).
• Perform other responsibilities related to the position as appropriate.
Skills
• 8 years of working experience in developing specific applications & use latest software such as Google Adwords and Radian preferably in international organization.
• Search engine optimization (SEO) - highly knowledgeable of the latest techniques to get noticed and ability to provide strategic advice.
• Search engine marketing and Pay per click (SEM & PPC) - know how to work with the major search engines and social platforms and understand the best practice to drive sales.
• Audience analysis - experience in identifying target audience and devising strategic campaigns that engages with that audience.
• In-depth knowledge and understanding of social media platforms and their respective participants, blogging ecosystem (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios.
• Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.
• Computer-literate performer with extensive software proficiency covering wide variety of applications.
• Exceptional listener and communicator who effectively conveys information verbally and in writing.
• Resourceful team player who excels at building trusting relationships with customers and colleagues.
• Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.
• Innovative problem-solver who can generate workable solutions and resolve complaints
• Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.
• Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.
Click on THIS link to apply.
• Support web development and marketing efforts including development of micro-site, web campaign, and site functionality.
• Promote RTA’s overall digital content portfolio and specific digital media content offerings (sites/pages, blogs, widgets, online video, etc.) in online media.
• Identify and develop online marketing campaigns and tools including, email marketing, newsletter marketing for RTA and it’s initiatives.
• Plan and execute on projects in close co-operation with internal RTA stakeholders (MCC team, IT Department, E-government Team, other agencies).
• Deliver specifications to IT and coordinate the implementation from concept through testing and market launch.
• Build and maintain relationships to secure coverage with key entertainment and vertical bloggers, magazines and websites.
• Secure editorial placements on major online portals (AOL, Yahoo, MSN, etc.).
• Submit content offerings for awards and lists (i.e. Online Journalism Awards, Best of the Web).
• Secure mention of RTA in major trend features covering the web.
• Serve as a liaison with all other departments, initiative owners and Corporate Communications team, to leverage all digital resources and assets.
• Monitor and evaluate new technologies and promotional vehicles to ensure that RTA is on the cutting edge of innovations in the web media space.
• Collect data and evaluate performance of promotional vehicles and provide reports on successes and trends using key measurement techniques on the web (i.e. BlogPulse, Google Trends, Yahoo Buzz Index, etc).
• Perform other responsibilities related to the position as appropriate.
Skills
• 8 years of working experience in developing specific applications & use latest software such as Google Adwords and Radian preferably in international organization.
• Search engine optimization (SEO) - highly knowledgeable of the latest techniques to get noticed and ability to provide strategic advice.
• Search engine marketing and Pay per click (SEM & PPC) - know how to work with the major search engines and social platforms and understand the best practice to drive sales.
• Audience analysis - experience in identifying target audience and devising strategic campaigns that engages with that audience.
• In-depth knowledge and understanding of social media platforms and their respective participants, blogging ecosystem (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios.
• Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.
• Computer-literate performer with extensive software proficiency covering wide variety of applications.
• Exceptional listener and communicator who effectively conveys information verbally and in writing.
• Resourceful team player who excels at building trusting relationships with customers and colleagues.
• Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.
• Innovative problem-solver who can generate workable solutions and resolve complaints
• Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.
• Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.
Click on THIS link to apply.
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