Unilever Gulf FZE is hiring Digital Activation Lead PC Gulf

Job Position: Gulf Marketing Manager – Digital Brands
Function: Marketing, Beauty & Personal Care

Reports to: PC Director, Gulf

Scope: Gulf

Location: Dubai

• Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx. Our Unilever Sustainable Living Plan is our blueprint for achieving our vision to double the size of the business, whilst reducing our environmental footprint and increasing our positive social impact.
• The Plan sets stretching targets to achieve by 2020 and includes how we source raw materials and how consumers use our brands. The scale of our ambition means that we are finding new ways to partner with others in business, government and society.
• Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’.

Digital Marketing, E-commerce and New Business Models are a clear growth driver for Unilever
The consumer packed industry (CPG) is facing an enormous digital growth opportunity. The prominence shift from brick & mortar and related shelf-space towards ecommerce and related new business models, is developing rapidly. Today consumers have stopped watching traditional media channels, they subscribe on ‘convenience boxes’ delivered straight to their home, and check reviews before buying anything. The development of new digital capabilities and skills to stay competitive in this space is pivotal for Unilever to leverage this digital trend.

We Have:

• No 1 or 2 position in all categories that we play in
• A wide portfolio that covers Hair Care, Skin Cleansing, Skin Care, Deodorants and Oral Care
• A variety of brands that straddle different consumer needs and price offerings.
• Strong purpose driven brands, which look to make a real difference to society by doing good.
• A variety of new brand offerings from Unilever’s global portfolio that are prime for new channels like E-commerce

The Beauty & Personal Care Team Culture:

• Strong growth mindset, looking for out of box opportunities in a sluggish market environment.
• A strong desire to learn from internal teams and external partners and competitors
• Win fast / Fail fast / Scale fast but do it together as a team culture
• Right Mental Attitude – open communication & walk the talk.
• Complete ownership of business performance attitude.
• Marketing = Business approach. Create innovative campaigns but everything done to drive brand equity and growth.

About The Role:

As the Gulf New Brands and Digital Lead you will have P&L responsibility for a selection of brands spanning all Beauty & Personal Care categories. You will be responsible for select existing in-market brands where we have moved 100% of our marketing spends to digital. You will be responsible for the volume and value growth of these brands by ensuring that the marketing campaigns are created and deployed suitably on digital to ensure maximum reach and impact within our consumer target groups. You will also be responsible for bring new brands exclusively for E-commerce, Pharmacy and/or Select Modern Trade. These brands will be deployed using a judicious mix of digital and in-store spends only. There will be no money spent on traditional media in such launches. This role will be the single largest contributor to growth for Beauty & Personal Care Gulf.

You will report directly to the Gulf Beauty & Personal Care Director.

Main Accountabilities

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

• Understanding of Brand Marketing with strong consumer understanding of relevant categories
• Strong understanding of digital media marketing
• Preferably having past experience of handling a P&L
• Proven ability to drive digital transformation and new digital channel expansion
• Ability to manage senior level stakeholders, drive change management and thought leadership
• Experience in building eCommerce capabilities and teams for FMCG/CPG businesses and brands
• Measureable eCommerce experience in driving Omnichannel and new online business models
• Ability to translate shopper and consumer insights to create new consumer & customer experiences
• To be a digital evangelist personally and clearly ahead of the curve in personal knowledge and use of social platforms
• Ability to work well with teams and people in general

Critical success Factors for the Job

• Personality
• Relevant Experience

This Role is for you if you:

• Eager to learn
• Consumer Centric in your thinking
• Have a passion for digital and ecommerce innovation
• Dare to take risks
• Independent & self-propelling
• Strong communicator
• Focused but flexible

You have:

• 7+ years of digital transformation experience in establishing Digital Marketing and eCommerce organizations and teams.
• Leader with strong entrepreneurial bias that has a proven track record building, managing and motivating multi-skilled teams who deliver exceptional results
• Experience in CPG / FMCG companies and preferably in handling a beauty care brand/category

You might also have:

• Working in Global organizations
• Ability to work and influence within a matrix organization

Successful People at Unilever…

• Create belief, lead the strategy, energise an organisation
• Are comfortable with being uncomfortable
• Make it happen in a big organisation
• Own the number

Click on this link to apply.