Sofitel Dubai Jumeirah Beach (Accor Hotels) is hiring E-Commerce Supervisor

Acquisition and Digital Marketing

• Increase of qualified website traffic to hotel’s web sites in particular hotel micro-site.
• Display Advertising Campaigns
• Google analytics for the local website, display ads and network ads
• To be familiar with Adwords
• Search engines' optimisation / marketing activities
• Online advertising (PPC,CPC and more)
• Establish and manage strategic alliances with online travel agencies and influencers.
• Ensure all the OTA’s adhere with brand standards (Images, content, etc.)
• Manage various e-tools. For example: websites' system Content Management System), Social Media Management Platform, etc.
• Generate monthly digital marketing performance report of both paid/organic

E-Communication

• Sending email Marketing to hotel’s database
• Ensure consistency of message and offers that are revenue generating and meeting objectives
• Proactively increase email database records from different departments
• Using in-depth analysis of email marketing results to increase ROI

Social Media

• Marketing on all Social Media channels respecting brand guidelines
• Improve fans and followers engagement
• Promptly reply to guest comments and resolve all the issues to improve guest loyalty

Online Distribution

• Manage the entire partner Online Travel Agencies (OTAs) and brand website to maximize revenue
• Work with regional team to participate in promotions on direct channels
• Maintain close relations with Market Managers of all OTAs to gather useful insights
• Update content on OTAs to enhance shopping experience for potential guests
• Implement tactical campaigns to ensure continued business in need period
• Discover potential OTAs to be added to portfolio and optimize the existing ones

Click on this link to apply.