Job Description Summary
The vision is to empower this position to lead the organization in the Gulf region to drive effective growth strategies whilst developing the execution capabilities of the wider PSD division. The candidate would need strong outside in thinking with strong commercialization experience
Job Description Portfolio Marketing Role Description: Portfolio Marketing will be responsible for leading and overseeing portfolio management teams in 3M Safety and Graphics Business Groups/Personal Safety Division. The key role of the function will be:
Leading in the effort to constantly develop product portfolios according to customer/consumer insights, market trends and 3M PSD business goals. This requires close collaboration with Insights teams, Segment and Channel Marketers.
Leading a team of Portfolio Marketing Specialists supporting and coordinating their day-to-day operations.
Driving development & overseeing execution of marketing plans, programs and tactics.
Managing and allocating marketing resources in line with 3M PSD strategic goals.
Representing the company on industry events and in relations with key clients.
The position will closely cooperate with Safety and Graphics Business Group / Personal Safety Division sales teams, Segment Marketing, Channel Marketing, Sales & Marketing Operations (incl. Brand/Communications/Insights/Digital Specialists) and will lead cross-functional teams of Portfolio Marketing Specialists, and supporting functions. It is positioned within the Safety and Graphics Business Group / Personal Safety Division structure and reports to the CBL.
Competencies & Components mapped with role: Only prioritized components highlighted with defined proficiency levels (Basic/Proficient / Advanced). Behavioral statements & expectations articulated according to the defined proficiency level.
Customer, Consumer & Market Insights Effective Customer Targeting (Advanced): Defines the factors and process to be used for customer segmentation for a market or product portfolio. Champions efforts to go beyond demographic segmentation toward attitudinal and/or behavioral segmentation.
Marketing Planning, Strategy & Execution:
Product & Business Innovation (NPI Management):
Pricing Strategy & Management:
Place/Channel/Market Coverage Management:
Channel Programs & Tactics (Advanced): Secures and allocates the budget and resources needed to support priority channel programs and tactics – in collaboration with Channel Marketing Teams.
Digital Marketing:
Digital Strategy & Planning (Proficient): Partners with digital resources to develop and implement digital programs that are part of the Marketing Plan.
Click on this link to apply.
The vision is to empower this position to lead the organization in the Gulf region to drive effective growth strategies whilst developing the execution capabilities of the wider PSD division. The candidate would need strong outside in thinking with strong commercialization experience
Job Description Portfolio Marketing Role Description: Portfolio Marketing will be responsible for leading and overseeing portfolio management teams in 3M Safety and Graphics Business Groups/Personal Safety Division. The key role of the function will be:
Leading in the effort to constantly develop product portfolios according to customer/consumer insights, market trends and 3M PSD business goals. This requires close collaboration with Insights teams, Segment and Channel Marketers.
Leading a team of Portfolio Marketing Specialists supporting and coordinating their day-to-day operations.
Driving development & overseeing execution of marketing plans, programs and tactics.
Managing and allocating marketing resources in line with 3M PSD strategic goals.
Representing the company on industry events and in relations with key clients.
The position will closely cooperate with Safety and Graphics Business Group / Personal Safety Division sales teams, Segment Marketing, Channel Marketing, Sales & Marketing Operations (incl. Brand/Communications/Insights/Digital Specialists) and will lead cross-functional teams of Portfolio Marketing Specialists, and supporting functions. It is positioned within the Safety and Graphics Business Group / Personal Safety Division structure and reports to the CBL.
Competencies & Components mapped with role: Only prioritized components highlighted with defined proficiency levels (Basic/Proficient / Advanced). Behavioral statements & expectations articulated according to the defined proficiency level.
Customer, Consumer & Market Insights Effective Customer Targeting (Advanced): Defines the factors and process to be used for customer segmentation for a market or product portfolio. Champions efforts to go beyond demographic segmentation toward attitudinal and/or behavioral segmentation.
Marketing Planning, Strategy & Execution:
- Marketing Objectives & Strategies (Advanced): Defines marketing objectives and strategies that are aligned with strategic, financial, and brand goals of the business at the global, area and local level. Coaches/ mentors others on developing winning marketing strategies.
- Marketing Programs & Tactics/Campaigns (Advanced): Determines priority programs and tactics/ campaigns, ensuring they have the resources and support needed to succeed.
- Marketing Plan Execution & Performance Tracking (Advanced): Defines the metrics that will be used to measure the performance of the Marketing Plan. Collaborates with the leadership team and other functions to drive changes in the Marketing Plan.
Product & Business Innovation (NPI Management):
- Product/Portfolio Assessment (Advanced): Defines the factors and process that will be used to assess and prioritize the portfolio. Coaches/ mentors others on portfolio assessment and prioritization.
- Product/Portfolio Management (Advanced): Prioritizes and allocates resources to the programs that maximize the strength of the portfolio and the P&L. Maintains consistent focus on priority core products to assure superior value versus competition.
- New Product Launch & Tracking (Advanced): Prioritizes, secures and allocates sufficient marketing resources to meet launch timing and performance goals in line with strategic priorities.
Pricing Strategy & Management:
- Pricing Objectives & Strategy (Advanced): Establishes pricing objectives and strategies aligned with business goals. Defines how the portfolio will be managed in terms of price and contribution margin.
- Pricing Programs & Tactics (Advanced): Drives the prioritization of pricing programs/tactics, using a clear understanding of critical issues/ risks and financial impact to gain the support of business leadership.
- Price Performance Tracking (Advanced): Establishes the process and rhythm for reviewing pricing results to ensure pricing objectives are met for new and existing products
- Price Setting & Management (Advanced): Establishes the rules and process for reviewing and managing price changes, including deviated pricing decisions. Coaches/ mentors others on leveraging value and price management as key drivers of success in the market.
Place/Channel/Market Coverage Management:
Channel Programs & Tactics (Advanced): Secures and allocates the budget and resources needed to support priority channel programs and tactics – in collaboration with Channel Marketing Teams.
Digital Marketing:
Digital Strategy & Planning (Proficient): Partners with digital resources to develop and implement digital programs that are part of the Marketing Plan.
Click on this link to apply.
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