Opening for Media Planner/Buyer with R&R Partners

Job description

Under the guidance of the Media Supervisor and Media Director, this position is responsible for developing media objectives and strategies for a designated client base.  The position is accountable for the development and execution of the media plans, projects and programs.  Media Planner/Buyer will interact within the media team, internal integrated team, clients, media representatives, industry personnel, and external vendors.

• Analyzes and develops media objectives and strategies based on client objectives as provided via communication briefs and media project requests.
• Attends client meetings and conducts follow-up correspondence as needed.
• Compiles, analyzes and evaluates information and statistics on various media and related market research.
• Develops, prepares, and presents media plans and POV’s, budgets and rationale.
• Evaluates, determines and recommends media vehicles and tactics.  Reviews and evaluates media proposals as submitted.
• For on-line, leads reporting, optimization (creative and ad placement) and analysis/ROI of all plans. 
• In conjunction with managers, oversees Assistant Media Planner and Intern projects and work, ensuring accuracy and providing direction/feedback prior to issuing to account team.
• Maintains and builds professional relationships with clients and media representatives.
• Maintains awareness of new media, media futures/trends, market conditions and demographics data as they pertain to the client base.
• Maintains knowledge of ratings services, media formulas, and related media functions.
• Negotiates and maintains media costs and position placements, including stewardship of plan from concept to final invoice reconciliation.
• Responsible for all media authorizations and contracts, including proper documentation of all approvals, signed documents and revised documents.
• Secures accurate media specifications and provides to account team.  Works with account team to develop and maintain media grids and added value.
• Secures added-value as part of plan negotiations achieving client objectives, as well as provides appropriate recaps of executions.
• Secures complimentary subscriptions for account groups and clients.
• Should have understanding of research tools and systems, including ad serving tools including Doubleclick, Google Analytics, and Omniture, as well as other analytical tools such as @Plan, ComScore, IMS, Media Tools, etc.
• Updates all media flowcharts, budget reconciliations, and plans as necessary.
• Will work across all media, including broadcast, print, OOH and on-line (banner advertising, search engine marketing and acquisition strategies/tactics).
• Working with manager, researches and develops new media strategies, customer profiles, concepts and cross-promotional opportunities, implements creative planning, and prepares and conducts related written and verbal presentations to clients and internal teams.
• Works with manager to analyze and monitor results of media campaigns/schedules as prepared by buyers, prepares follow-up presentations and recommends optimization strategies.

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