Job Opening for CRM & Digital Marketing Support Manager, Warner Bros. World with Farah Experiences LLC

Job description

 Job Overview:

The Customer Relations Management (CRM) & Digital Marketing Support Manager will champion the digital efforts of the marketing team, ensuring CRM is woven into the fabric of marketing activity. They will continuously strive to identify new and creative opportunities to leverage data-driven marketing to implement additional processes, campaigns, functions and audiences.

This position is responsible for the up-keep, population and efficiency of the website, (in terms of park and brand specific functionality and content). Leaning heavily towards the CRM project, they will champion and lead efforts to drive targeted traffic to the site, putting the correct message in front of the right audience at the right time.
 
Job Scope:

• Working closely with the CRM team, implement, execute and report on the CRM programme from the park’s point of view, tailoring communications to the right audience.
• Works with the CRM team to develop and test assumptions and insights to target prospective and higher spending guests, eventually creating an automated segmentation model.
• With the Marketing Manager, effectively and efficiently market to these groups using various tools and initiatives across the entire marketing mix.
• Implement, execute and report on a newsletter communication plan, including growing sign-ups.
• Analyze, report, recommend and continuously improve all digital and CRM activity through various analytic tools.
• Ensure the website is populated, maintained and being efficient to convert at various stages of the park’s development.
• Proactively implement Search Engine Optimisation to improve efficiencies and reduce the need of paid-for media.
• Work closely with the media agency to devise and implement digital media buys to drive traffic to the website and convert.
• Come up with initiatives, ideas and insights to drive traffic to the website.
• Continuously think of and implement ideas to drive conversion, upsell and repeat purchases pre, during and post visit.
• Work closely with the development team on the park-wide game, ensuring CRM maximizes the opportunity.
• Ensures that CRM and digital channels dovetail into the social media strategy and liaises with the social media team.
• Performs other miscellaneous support functions as required.
• Desired Skills and Experience

MINIMUM QUALIFICATIONS, EXPERIENCE AND SKILLS REQUIREMENTS

Qualifications:

Essential:
Degree educated in a marketing, digital or business field

Desirable:
N/A

Years of Experiences:

Essential:
2 years’ working in a digital environment

Desirable:
N/A

Skills:

Essential:
Previous proven commercial online marketing experience, preferably within an attraction/leisure environment.
Experience in managing websites.
Experience working with a content management system.
Experience in using web analytics tools, such as Google Analytics
Experience with all forms of digital advertising and retargeting.
Experience using a CRM tool
Project management
Strong communicator.
Strong organisational skills and highly deadline driven.
Proficiency in writing, speaking, and understanding the English language.

Desirable:
Experience in multi-variant testing
Experience using MS Dynamics
Experience using Emarsys Marketing Automation
Experience using Wordpress Content Management System
A second language (ideally in Arabic)

Click on THIS link to apply.