Job description
Responsible for designing, developing and driving a robust customer and marketing analytics program covering owned, earned and bought digital media, by initiating and delivering regular insights and conducting in-depth quantitative analysis to support strategic business decisions.
Contribute to and manage the design and development of Customer and Marketing Analytics function strategy, in conjunction with the Associate Director CRM, ensuring alignment to the objectives and strategy of the organization
Participate, as and when required, in the development of a policies and procedures framework that outlines the guidelines for the Customer Analytics function, in line with the overall strategy and direction
Review and report, to the Associate Director CRM, the effectiveness of such policies and procedures, to identify opportunities for continuous improvement
Provide input on the Function’s budget requirements to the Associate Director CRM, and accordingly control expenses of the Customer & Marketing Analytics Function, ensuring it stays within its operating budget
FUNCTIONAL RESPONSIBILITIES
Drive development and implementation of integrated customer intelligence framework so that customer on-going learning acquired from various data sources and in-depth analysis are captured in a systematic, accessible and transparent manner, across owned, earned and bought digital media.
Lead & manage Customer Analytics function, develop the team and drive the data-mining and analytics process to create a detailed understanding of the customer behavior, trigger, buying habits, lifestyle preferences based on advance analytical methods, using data from all sources covering owned, earned and bought digital media.
Use category profiles with data from multiple sources including mall wi-fi, e-coupon, campaign responses, social networks, mall consumer websites, mall mobile applications, credit card purchases, loyalty card memberships, profile & transactions, survey responses, to understand customer behavior and buying habits
Monitor and compare trends in customer segments including customer base size, buying, contribution to revenues, product mix, customer ranking, profitability, and evaluate customer profitability.
Support corporate marketing function and business partners in identifying and recommending business development opportunities that successfully identify brand acquisitions by providing actionable insights on customer value, needs and preferences to drive strategic business decisions that impact the business’ strategic objectives.
Work closely with the IT Department to define business requirements, database architecture and configuration of the analytics tool(s) to ensure continued data integrity and storage in order to harness and extract maximum value form owned, earned and bought digital media and touch points
Analyze customer behaviors across all sales and marketing channels/locations, owned, earned and bought digital media and touch points and work closely with the SMBU Marketing team to design and plan campaigns/promotions of target customer segments in line with the brand and principal requirements.
Build scoring algorithms, design specifications applying various statistical procedures and models.
PEOPLE DEVELOPMENT (When relevant)
Provide leadership and direction to subordinates towards the achievement of goals and objectives.
Guide and motivate subordinates to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles.
Prepare performance evaluation and appraisal reports of direct reports to assess subordinates productivity and progress, and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices.
Communicate any organizational changes and mitigate risks through effective change management.
Job Requirements:
Graduate or Post Graduate Degree, preferably in the field of Statistics, Mathematics, Analytics, Physics, Economics, Engineering or equivalent
Experience
Minimum 6 to 8 years’ experience, of which at least 3 years in a similar position.
Functional Skills & Specific Knowledge
Must have in-depth knowledge of advanced statistical methods and analytical solutions used in marketing data analytics.
Working knowledge of key analytics techniques e.g. Regression, Segmentation, Clustering, Optimization etc.
Must have knowledge of concepts and software for large databases. Practical experience in manipulating large datasets and working effectively with different data sources and analytical tools. Technical Expertise – Terradata, Tableau, SAS/Visual Analytics, R, SPSS, MS Excel, PPT, SQL/No SQL, Hive, PIG, Advanced MS Excel, should be able to work with Big Data, Machine Learning concepts and other industry leading platforms
Experience in market & competitive intelligence, analytical solution architecture and design, advanced BI and integrated data management solutions
Experience in managing complex data solutions across digital touchpoints including owned, earned and bought media including websites, mobile apps, social media networks etc
Expert knowledge and experience of agile methodologies for research and analytics processes
Lead solution design and delivery for insights – complex, cross functional solution leveraging advanced analytics
Change management – develop and drive approach and initiatives for analytics transformation
Cross-functional, integrated solutions for ‘monetizing’ analytics – closed loop marketing insights, actions, and optimization
Rationalize marketing portfolio vis-à-vis advanced customer segmentation and targeting optimization
Must be able to translate business questions/ problems into analytical models
Proficient in English language, Arabic would be an advantage.
Should have good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines.
Click on THIS link to apply.
Responsible for designing, developing and driving a robust customer and marketing analytics program covering owned, earned and bought digital media, by initiating and delivering regular insights and conducting in-depth quantitative analysis to support strategic business decisions.
Contribute to and manage the design and development of Customer and Marketing Analytics function strategy, in conjunction with the Associate Director CRM, ensuring alignment to the objectives and strategy of the organization
Participate, as and when required, in the development of a policies and procedures framework that outlines the guidelines for the Customer Analytics function, in line with the overall strategy and direction
Review and report, to the Associate Director CRM, the effectiveness of such policies and procedures, to identify opportunities for continuous improvement
Provide input on the Function’s budget requirements to the Associate Director CRM, and accordingly control expenses of the Customer & Marketing Analytics Function, ensuring it stays within its operating budget
FUNCTIONAL RESPONSIBILITIES
Drive development and implementation of integrated customer intelligence framework so that customer on-going learning acquired from various data sources and in-depth analysis are captured in a systematic, accessible and transparent manner, across owned, earned and bought digital media.
Lead & manage Customer Analytics function, develop the team and drive the data-mining and analytics process to create a detailed understanding of the customer behavior, trigger, buying habits, lifestyle preferences based on advance analytical methods, using data from all sources covering owned, earned and bought digital media.
Use category profiles with data from multiple sources including mall wi-fi, e-coupon, campaign responses, social networks, mall consumer websites, mall mobile applications, credit card purchases, loyalty card memberships, profile & transactions, survey responses, to understand customer behavior and buying habits
Monitor and compare trends in customer segments including customer base size, buying, contribution to revenues, product mix, customer ranking, profitability, and evaluate customer profitability.
Support corporate marketing function and business partners in identifying and recommending business development opportunities that successfully identify brand acquisitions by providing actionable insights on customer value, needs and preferences to drive strategic business decisions that impact the business’ strategic objectives.
Work closely with the IT Department to define business requirements, database architecture and configuration of the analytics tool(s) to ensure continued data integrity and storage in order to harness and extract maximum value form owned, earned and bought digital media and touch points
Analyze customer behaviors across all sales and marketing channels/locations, owned, earned and bought digital media and touch points and work closely with the SMBU Marketing team to design and plan campaigns/promotions of target customer segments in line with the brand and principal requirements.
Build scoring algorithms, design specifications applying various statistical procedures and models.
PEOPLE DEVELOPMENT (When relevant)
Provide leadership and direction to subordinates towards the achievement of goals and objectives.
Guide and motivate subordinates to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles.
Prepare performance evaluation and appraisal reports of direct reports to assess subordinates productivity and progress, and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices.
Communicate any organizational changes and mitigate risks through effective change management.
Job Requirements:
Graduate or Post Graduate Degree, preferably in the field of Statistics, Mathematics, Analytics, Physics, Economics, Engineering or equivalent
Experience
Minimum 6 to 8 years’ experience, of which at least 3 years in a similar position.
Functional Skills & Specific Knowledge
Must have in-depth knowledge of advanced statistical methods and analytical solutions used in marketing data analytics.
Working knowledge of key analytics techniques e.g. Regression, Segmentation, Clustering, Optimization etc.
Must have knowledge of concepts and software for large databases. Practical experience in manipulating large datasets and working effectively with different data sources and analytical tools. Technical Expertise – Terradata, Tableau, SAS/Visual Analytics, R, SPSS, MS Excel, PPT, SQL/No SQL, Hive, PIG, Advanced MS Excel, should be able to work with Big Data, Machine Learning concepts and other industry leading platforms
Experience in market & competitive intelligence, analytical solution architecture and design, advanced BI and integrated data management solutions
Experience in managing complex data solutions across digital touchpoints including owned, earned and bought media including websites, mobile apps, social media networks etc
Expert knowledge and experience of agile methodologies for research and analytics processes
Lead solution design and delivery for insights – complex, cross functional solution leveraging advanced analytics
Change management – develop and drive approach and initiatives for analytics transformation
Cross-functional, integrated solutions for ‘monetizing’ analytics – closed loop marketing insights, actions, and optimization
Rationalize marketing portfolio vis-à-vis advanced customer segmentation and targeting optimization
Must be able to translate business questions/ problems into analytical models
Proficient in English language, Arabic would be an advantage.
Should have good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines.
Click on THIS link to apply.
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