Kaplan Genesis is hiring Marketing Executive

Key Responsibilities

• Execute marketing strategies to meet company objectives
• Evaluate customer and competitor data, market conditions, and implement
• marketing plan alterations as needed while communicating findings
• Liaise with a range of stakeholders including customers, colleagues, suppliers
• and partners
• Ensure the timely creation and placement of advertising across a variety of
• channels for successful lead generation
• Manage the production of quality marketing collateral such as brochures,
• banners, newsletters, HTML email shots
• Implement the Digital strategy to successfully achieve online awareness, traffic,
• interaction, and engagement
• Ensure the website is always kept fresh, relevant and up to date
• Plan and organize events such as workshops, information sessions and seminars
• Write and proofread copy for the website, collateral, and press releases
• Collaboration with universities to promote offerings
• Successfully interact with and engage our network of Alumni
• Other duties as outlined by the Marketing Manager or Company Directors

Qualifications

• Essential - bachelor’s degree from a reputed university
• Desirable – A Master’s degree or Professional qualification in Marketing

Experiences

• Essential - Minimum of 2-3 years of experience in Marketing
• Desirable - Experience in the Education Sector

Skills

• Excellent conceptual clarity on marketing
• Ability to come up with innovative, effective ideas
• Excellent written and spoken English skills and good interpersonal skills
• Ability to take ownership of a task from start to finish and manage projects
• effectively
• Ability to work in a small team. This calls for a high degree of communication and
• coordination
• Works with minimum supervision and control
• Good understanding of digital marketing – PPC advertising, SEO and google
• analytics
• Cheerful and positive attitude

Please submit your resume today to careers@kaplangenesis.com