Job Opening for Media Buying and Planning Executive with OSN

Job description

Job Purpose

The Media Buying and Planning Executive will contribute to implementing the media buying and planning unit's projects and initiatives executing various functions related to the role to increase team efficiency.

This role will contribute to the development and implementation of all ATL/BTL paid marketing campaigns to deliver OSN's strategic and business objectives of driving new sales, supporting retention, driving ARPU and building the leadership position of the OSN brand in the TV entertainment industry.

Strategic Duties & Responsibilities:

• Budget tracking
• Collection and analysis of information about different media channels, such as newspapers, magazines, radio, television, online and outdoor media with regards to ratings, consumer behavior, circulation, audience trends and the impact of different methods.
• Analysis and reporting of regional and OSN specific media trends to cross- functional internal stakeholders.

Key Accountabilities

• Planning & Organisation
• This role will contribute to the below activities and tasks:
• Media campaign planning and buying covering 8 markets: UAE, KSA, KWT, EGY, QTR, JRD, BHR and OMN.
• day-to-day management of the media agency in the development and execution of media plans, from recommended purchase through post analysis.
• Monitoring of the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction.
• Managing media campaign reviews with the agency twice per year.
• Managing the media planning and media buying processes, including identifying or maximizing strong marketing opportunities with other marketing managers in the region, PR and online marketing.
• Building monthly media plans and make subsequent revisions and optimizations based on results, feedback and new initiatives.
• Managing media budgets and execution of authorized plans, purchase orders and media payments. Approve invoices for payment. Communicate with the agency and outside vendors for billing issues and dispute resolution. Aiding in consolidating post-campaign report
• Following up on campaign collateral/working closely with the creative unit to ensure clear understanding of requirements and timely delivery of material.

Desired Skills and Experience:

Experience required:

• Minimum 2 years in a marketing role preferably in a media-focused position in a media agency
• Proven experience in project management.
• Ability to quickly assimilate and adapt information analytically.
• Excellent communication skills - both written and oral (Arabic speaker a must)
• Budget management.
• New developments and trends in the media space.
• Education requirement:
• Bachelor's degree in Business (A marketing/advertising degree is preferred)

Knowledge & Skills:

• 3-4 years in a marketing role preferably in a media agency.
• A thorough understanding of the regions market and consumers.
• Proficient in Microsoft Words, PowerPoint and Excel/ Excellent presentation skills
• Strong numerical skills
• Ability to work independently as well as in a team environment.
• Strong oral and written communication skills in English.
• Fluent in English and Arabic.
• Result oriented. Ability to multitask.
• Ability to travel to core markets across the region, especially Saudi Arabia.
• Ability to work under pressure. Attention to detail.
• Extremely organized and able to articulate and communicate clearly and concisely.

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