Opening for Manager CRM - EM Central with adidas Group

Job description

Purpose & Overall Relevance for the Organisation

Support the connection of various consumer engagement experiences across the different sales channels to capture data and a meaningful view of our consumers' values, desires and habits, leading to increased sales and multi-channel value exchange between them and our brand .

Key Responsibilities:

• Support Brand Activation team by contributing to the development and execution of a market engagement strategy and calendar that “connects consumers with their passion.”
• Support the creation and implementation of plans for rolling out this strategy in close collaboration with all channels and the Director Brand Activation EM Central (MENA) and through Sr. Manager CRM within the Emerging Markets
• Research and suggest strategies to grow the CRM database across all consumer touch points (eCom / Retail marketing, social) in Emerging Markets Central
• Champion the CRM strategy, including facilitating any local content creation
• Track SMART CRM KPIs that are built into all brand activations and ensure results, best practices and subsequent actions are shared across Emerging Markets
• Partner with MENA IT and external vendors (if/where required) to understand the necessary technical infrastructure to support the CRM program.
• Based on past campaign results and working with the MENA Marketing Team, identify and propose new campaigns and Champion data-driven and fact-based decision making – collaborate with the Marketing Directors to develop a thorough understanding of our consumers in order to drive personally relevant relationships with them
• Provide guidance on the rules of engagement for consumer contact/direct communications in partnership with all stakeholders.
• Support the Market loyalty program in close collaboration with Sr. Manager CRM
• Keep up-to-date with developments in the CRM field and share with the broader organization including data-driven marketing, social media, mobile and new channels, platforms, methods and tactics
• Support the vision and direction of Sr. Manager CRM with relevant objectives and KPIs.
• Support links with potential partners, including via colleagues in Sports Marketing and PR/EIM, to develop personally relevant, inspiring content and consumer experiences

KPI’s:

• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
• Market Share
• Market Sales vs Plan
• Market Direct Brand Contribution vs Plan
• CRM KPIs (Opt ‘in, Net Sales, Lifetime Value, ROI, Consumers signed up)
• MWB management
• Execution excellence in brand concepts/stories
• Knowledge, Skills and Abilities :
• Support of CRM programs for world-class consumer centric businesses (sporting goods industry preferred)
• Strong analytical and problem solving skills
• Trade or sales experience
• Proven project management experience
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
• Requisite Education and Experience / Minimum Qualifications: 
• University degree in Business or a minimum of (4-6) years equivalent professional experience, ideally in Sales and/or Marketing
• Fluent in English

Click on THIS link to apply.