JOB SUMMARY:
We are looking for an individual who is passionate about communication, technology and has an entrepreneurial spirit.
The job entails creating and managing a strong brand via above-the-line and below-the-line efforts in order to generate awareness, consideration and purchase for redBus in India and International Markets
MINIMUM REQUIRED EDUCATION AND EXPERIENCE
6-8 years of relevant work experience in marketing/ brand marketing/ marketing communication
MBA(with Marketing/Communication specialization) or an equivalent degree
Experience in Marketing, Communication, Brand Management. Superior oral and written communication skills with an innate attention to detail.
RESPONSIBILITIES
Operational Role
ü Brand Strategy and Communication Management
- Launch Hero, Hub & Hygiene brand campaigns in India and internationally
- Focus on campaign planning, execution and measurement
- Overall brand positioning & consumer targeting strategy & tactics
- Understand and translate brand/product strategy to marketing activities
- Research & insights and their application to redBus products and marketing
- Ad campaign development and execution
- Monitoring tools and metrics for brand and business performance
- Maintain & execute a monthly communication calendar
ü Media Strategy, Planning & execution
- Planning and strategy for TV, Digital, Print, Radio, Outdoors etc
- Focus on Digital brand building with a paid, earned, owned media approach
- Understand the workings of Facebook & GDN Ad platforms
- Media & Creative optimization
- Keen eye on measurement and attribution
ü Brand Activation
- Conceptualise and execute on-ground marketing activities
- Work with regional teams to increase visibility of brand among consumers, bus operators and agents
- Create and execute trade events to raise profile of redBus among agents, bus operators etc
- New initiatives to employ retail marketing methods to raise company’s profile in the market
- Create synergistic alliances with other companies to facilitate new means of sales
- Ideate and execute sales promotions and offers to help online and offline sales
ü Public Relations
- Manage company’s reputation with business and consumer media
- Conduct ongoing relationship with journalists and bloggers
- Write and disseminate press releases
- Monitor and measure PR efforts
- Conduct media conferences and blogger engagement programmes
ü Vendor & Agency Management
- Be the primary contact for all ATL, Digital, BTL, Creative & Research agencies
- Manage processes and performance w.r.t. agencies
- Manage vendors, contracts and rates
Continuous Improvement
ü Develop innovative initiatives to enhance internal efficiencies and effectiveness
ü Maintain awareness of new and emerging technologies and the potential application on customer engagements
Manage allocated marketing budget to optimize spending in various areas, and maintain day-to-day hygiene of funds.
Click on THIS link to apply.
We are looking for an individual who is passionate about communication, technology and has an entrepreneurial spirit.
The job entails creating and managing a strong brand via above-the-line and below-the-line efforts in order to generate awareness, consideration and purchase for redBus in India and International Markets
MINIMUM REQUIRED EDUCATION AND EXPERIENCE
6-8 years of relevant work experience in marketing/ brand marketing/ marketing communication
MBA(with Marketing/Communication specialization) or an equivalent degree
Experience in Marketing, Communication, Brand Management. Superior oral and written communication skills with an innate attention to detail.
RESPONSIBILITIES
Operational Role
ü Brand Strategy and Communication Management
- Launch Hero, Hub & Hygiene brand campaigns in India and internationally
- Focus on campaign planning, execution and measurement
- Overall brand positioning & consumer targeting strategy & tactics
- Understand and translate brand/product strategy to marketing activities
- Research & insights and their application to redBus products and marketing
- Ad campaign development and execution
- Monitoring tools and metrics for brand and business performance
- Maintain & execute a monthly communication calendar
ü Media Strategy, Planning & execution
- Planning and strategy for TV, Digital, Print, Radio, Outdoors etc
- Focus on Digital brand building with a paid, earned, owned media approach
- Understand the workings of Facebook & GDN Ad platforms
- Media & Creative optimization
- Keen eye on measurement and attribution
ü Brand Activation
- Conceptualise and execute on-ground marketing activities
- Work with regional teams to increase visibility of brand among consumers, bus operators and agents
- Create and execute trade events to raise profile of redBus among agents, bus operators etc
- New initiatives to employ retail marketing methods to raise company’s profile in the market
- Create synergistic alliances with other companies to facilitate new means of sales
- Ideate and execute sales promotions and offers to help online and offline sales
ü Public Relations
- Manage company’s reputation with business and consumer media
- Conduct ongoing relationship with journalists and bloggers
- Write and disseminate press releases
- Monitor and measure PR efforts
- Conduct media conferences and blogger engagement programmes
ü Vendor & Agency Management
- Be the primary contact for all ATL, Digital, BTL, Creative & Research agencies
- Manage processes and performance w.r.t. agencies
- Manage vendors, contracts and rates
Continuous Improvement
ü Develop innovative initiatives to enhance internal efficiencies and effectiveness
ü Maintain awareness of new and emerging technologies and the potential application on customer engagements
Manage allocated marketing budget to optimize spending in various areas, and maintain day-to-day hygiene of funds.
Click on THIS link to apply.
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