JOB PURPOSE
To assist in the development and build of web, mobile and social capabilities using digital activity that both innovative and across owned, paid media and SEO.
To help drive the ongoing marketing strategy as it relates to digital channels. This is part of a new and wider Digital team that aims to develop a strong presence and establish best practice across different markets.
To create content and campaigns across our social channels .
To be the liaison on a day to day basis with the agency, internal departments and drive digital best practice.
JOB ACCOUNTABILITIES
QUALIFICATION & EDUCATION, EXPERIENCE, TRAINING & KNOWLEDGE
Qualification & Education:
A minimum of 3 year Degree in Marketing or similar Business-related discipline is required.
Experience:
Essential digital experience with 3 years of marketing. At least 5 years of overall experience. Experience in the airline, retail or loyalty industries would be an advantage.
Training & Knowledge:
Keen analytical ability
Strong problem-solving abilities
Knowledgeable in data mining & analysis
Communication and presentation skills
Click HERE to apply.
To assist in the development and build of web, mobile and social capabilities using digital activity that both innovative and across owned, paid media and SEO.
To help drive the ongoing marketing strategy as it relates to digital channels. This is part of a new and wider Digital team that aims to develop a strong presence and establish best practice across different markets.
To create content and campaigns across our social channels .
To be the liaison on a day to day basis with the agency, internal departments and drive digital best practice.
JOB ACCOUNTABILITIES
- Working within Etihad Guest team build relationship within internal departments to educate and develop the brand
- Responsible for the creative implementation of the digital plan across all digital channels as required, ensuring promotional activity is delivered on time and on budget. This will also align to the over arching CRM plan for Etihad Guest and Etihad Airways.
- Manage day-to-day relationship with external agencies, as well as build strong relationships with internal and partner stakeholders.
- Development and ongoing optimisation of the digital and social footprint
- Use insights gained from web analytics, member research, key stakeholder input and industry best practice to drive ongoing optimisation website content and functionality to provide a best-in-class user experience that achieves commercial objectives.
- Ensure the brand and any legal advice is interpreted correctly and represented consistently in all digital communications and channels
- Focus on the ongoing optimisation of digital marketing activity by ensuring any learnings are fed into future planning. Circulate results to relevant internal and external stakeholders as appropriate.
- Maintain a competitor report on loyalty program promotions, monitor industry trends and ensure distribution of the information to internal stakeholders.
QUALIFICATION & EDUCATION, EXPERIENCE, TRAINING & KNOWLEDGE
Qualification & Education:
A minimum of 3 year Degree in Marketing or similar Business-related discipline is required.
Experience:
Essential digital experience with 3 years of marketing. At least 5 years of overall experience. Experience in the airline, retail or loyalty industries would be an advantage.
Training & Knowledge:
Keen analytical ability
Strong problem-solving abilities
Knowledgeable in data mining & analysis
Communication and presentation skills
Click HERE to apply.
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