Job description
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- Responsible for the day to day workings of the client team offering support, training and insight to team members
- Understands clients overall business and marketing objectives displaying a sound knowledge of all media, including TV, Print, Radio, Outdoor and Online, working efficiently as part of an overall integrated team
- Full understanding of all Clients marketing strategies and objectives
- Control of major media strategy and media objectives
- Quality control of all written media evaluations, recommendations and presentations to Clients
- Primary lead in all new business pitches
- Pro-actively seek creative media opportunities appropriate to specific clients
- Provide media opinion on behalf of the agency
- Remains up-to-date on industry research and drives development in this area training key members of staff and acting as a knowledge hub to team members
- Ensure media research and analysis is correctly used in the team and look at new ways of using and developing emerging trends and technologies
- Build a strong profile in the industry for the client group and the agency
- Involved in all major Client negotiations with the media together with Buying Director
- Manage a staff of media professionals. Develop the staff through performance management and giving consistent feedback. Identify with staff, developmental opportunities and help them to work toward their professional goals.
- Manage human resource administration, which includes: maintaining staff levels through effective recruiting, salary administration, performance management and conflict resolution.
- Promote an open working environment where opinions, views and ideas can be shared
- Ensure all Client budgets are being controlled
- Responsible for the professionalism and performance of their team
- Responsible for the structure of the team to ensure its smooth operation
- Ensure the team maintains a good relationship with all clients, media owners and other departments
- Recognizes and provides training for the team to improve professionalism and keep young talent in the company
- Advise on resources needed within the team
- Ensure best practices flow between offices
- Lead best practices presentations internally with office
- Contributes to innovation and idea generation
- Sets and lead New Business plans
- Full accountability of Business unit profitability and financial analysis
- Set plans increasing profitability on both an account and agency level.
- Intelligence monitoring including Store visits
- Engage with the company and contribute with ideas on company and client level.
- Exposure and contribution to Digital Media planning
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