Abu Dhabi University is hiring Digital & Social Media Specialist

Reporting to the Sr. Manager of Marketing Operations, The purpose of the role is to work directly with the Marketing & Communications Director and senior management of the university to help ADU maintain a strong presence within various digital mediums.

Duties and Responsibilities:

Digital Communication Duties

• Plans and executes crisis management procedures regarding communication with
• both internal and external stakeholders.
• Establishes workflows for digital communication procedures for every medium utilized.
• Develops strategies and programs for all of ADU’s digital applications including but not limited to:
• Website and all social media platforms
• Mobile application conceptual development and implementation Interactive walls
• Coordinates with cross-functional teams and external agencies to build communications plans that leverage the digital and social media space.
• Writes the content for all of ADU’s social media channels.
• Manages internal/external digital communication projects.
• Sets goals to increase ADU’s social media presence on channels such as Twitter,
• Facebook, LinkedIn, YouTube and Instagram.
• Monitors all digital mediums on a daily basis.
• Ensures high standard of customer relationship management with all internal and external stakeholders. 

Data analysis and Reporting

• Conducts daily and weekly data analysis reports of the university’s social media activity.
• Provides feedback and advice based on social media research. 

Required Qualifications

• Bachelor’s Degree in Marketing or PR. 
• 3-4 years of relevant experience.
• Social media marketing experience, IT savvy, Graphics knowledge
• English is a must, Arabic is preferred.
• Working knowledge and real-world experience in planning, managing and executing social media initiatives
• Real experience planning social media programs
• Strong writing and communication skills
• Experience with social media platforms, including, but not limited to Facebook, Twitter, YouTube

Click on this link to apply.