Job description
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- The Senior SEO Executive Resolution has responsibility for carrying out deliverables and supporting other specialists, as well as provide support for Senior Executive and Associate Director or Manager in internal/external client relationship management
- The Executive will be responsible for activation of client account and set up of SEO tools
- Assist social/content team with SEO best practices and for social content, platform, or campaign optimizations
- Undertaking research where the key audience can be found and learn more about the customer
- Undertaking keyword, competitor, audience and market research and analyse wider industry trends and opportunities
- Develop and maintain reports that monitor against indexing, traffic, and ranking goals for each client's performance.
- Optimizing platforms for SEO (e.g. YouTube channels, blogs, etc.)
- Optimizing social content and providing assistance to Content team
- Seeding content through social bookmarking and messaging
- Analysing conversion paths and landing pages with supporting analysis based on bounce rate, engagement rate and conversion rate performance
- Continuously testing processes and providing feedback to line manager
- Identifying obstacles through testing and improve processes and templates
- Work with developers, graphics designers and external partners to develop and implement customized and targeted SEO recommendations
- The Executive will have knowledge and experience of current SEO and content related tools
- SEO tools (e.g. Xenu, IIS toolkit, Screaming Frog, Pingdom, SEO toolbars)
- Google Insights & Trends, MOZ analytics and insights, Majestic SEO
- Google Webmaster Tools (and understanding of competitors)
- Google Tag Manager
- Google Adwords
- BrightEdge
- Visual Website Optimizer
- Sysomos (and understanding of competitors)
- Google Analytics, Omniture
- SEO & SMO
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