DPR1149 - Manager – Marketing/Loyalty/Annual Pass and Consumer Insights (UAE Nationals ONLY)
LEGOLAND® Dubai
Contract Type: Full Time | Permanent
Function: Marketing
Closing Date: 31 May 2016
Location: Dubai, U.A.E.
Building Fun
Join the team of the first LEGOLAND® Park in the Middle East and help us create amazing experiences for families from around the world. At LEGOLAND® Dubai we rely everyday on our Model Citizens (employees) in meeting our ultimate goal of bringing the LEGO® values of creativity, imagination, learning, quality and fun to life and deliver truly memorable experiences to our guests.
With over 40 interactive rides, live shows and attractions you will be able to find a diverse range of career opportunities in one of the most unique and stimulating work environments you could imagine.
Come and work where work is PLAY. At LEGOLAND® we make every child a HERO!
Play Your Part
In this role you will be responsible for leading LEGOLAND Dubai’s Annual Pass Program and all consumer insight programs. You will be expected to deliver budgeted annual pass sales, attendance, renewals and revenue targets while also ensuring an excellent annual pass experience. In addition, you take a critical role in providing the necessary information to properly reach our guests and then ensure an amazing Park experience.
Job Responsibilities
Deliver Annual Pass budgeted attendance numbers, sales revenue and yield targets ensuring a successful park launch.
Develop and implement promotions and campaigns to support Pass Member sales, renewals, visitation and in-park spend
Develop and execute a Pass Member communication plan utilizing e-newsletters, website, SMS, social media, etc.
Develop events and activities that encourage repeat visitation and in-park spend by Pass Members
Monitor and ensure Pass Member satisfaction
Collaborate with Dubai Parks and Resorts and partner parks on Annual Pass initiatives
Work closely with the admissions and Annual Pass processing team to establish Annual Pass SOPs to ensure a positive guest experience and data accuracy
Oversee all research programs including but not limited to: guest satisfaction, concept testing, source of residency and ad-hoc marketing studies
Develop insights dashboards to support both the marketing team and senior park leadership teams
Utilise data and fact-based insights to recommend appropriate action plans
Key point person for monitoring competitive activity and marketing trends
Key Skill
In order to be qualified for this role you should possess the below criteria:
Essential:
Minimum of 5 years marketing experience with a focus in loyalty or CRM programs, preferably in the theme parks, entertainment or hospitality industry
Strong understanding of research techniques, including but not limited to: concept testing, focus groups, guest satisfaction testing and brand awareness tracking
Proven experience understanding statistical analysis methods
Solid project management skills
An analytical, detail-oriented mindset
Experience implementing marketing campaigns to drive repeat visitation
Experience in developing CRM or loyalty marketing programs
Agency management experience.
In-depth understanding of the marketing planning process always thinking strategically.
Proven track record of successfully implementing promotions.
Budget management
Impeccable English both written and verbal
Expert skills with excel, intermediate to expert skills with the remainder of MS Office suite of products.
Bachelor Degree
Desirable:
Arabic speaking
Experience working with IPs
Experience in working in a diverse workforce
Click on THIS link to apply.
LEGOLAND® Dubai
Contract Type: Full Time | Permanent
Function: Marketing
Closing Date: 31 May 2016
Location: Dubai, U.A.E.
Building Fun
Join the team of the first LEGOLAND® Park in the Middle East and help us create amazing experiences for families from around the world. At LEGOLAND® Dubai we rely everyday on our Model Citizens (employees) in meeting our ultimate goal of bringing the LEGO® values of creativity, imagination, learning, quality and fun to life and deliver truly memorable experiences to our guests.
With over 40 interactive rides, live shows and attractions you will be able to find a diverse range of career opportunities in one of the most unique and stimulating work environments you could imagine.
Come and work where work is PLAY. At LEGOLAND® we make every child a HERO!
Play Your Part
In this role you will be responsible for leading LEGOLAND Dubai’s Annual Pass Program and all consumer insight programs. You will be expected to deliver budgeted annual pass sales, attendance, renewals and revenue targets while also ensuring an excellent annual pass experience. In addition, you take a critical role in providing the necessary information to properly reach our guests and then ensure an amazing Park experience.
Job Responsibilities
Deliver Annual Pass budgeted attendance numbers, sales revenue and yield targets ensuring a successful park launch.
Develop and implement promotions and campaigns to support Pass Member sales, renewals, visitation and in-park spend
Develop and execute a Pass Member communication plan utilizing e-newsletters, website, SMS, social media, etc.
Develop events and activities that encourage repeat visitation and in-park spend by Pass Members
Monitor and ensure Pass Member satisfaction
Collaborate with Dubai Parks and Resorts and partner parks on Annual Pass initiatives
Work closely with the admissions and Annual Pass processing team to establish Annual Pass SOPs to ensure a positive guest experience and data accuracy
Oversee all research programs including but not limited to: guest satisfaction, concept testing, source of residency and ad-hoc marketing studies
Develop insights dashboards to support both the marketing team and senior park leadership teams
Utilise data and fact-based insights to recommend appropriate action plans
Key point person for monitoring competitive activity and marketing trends
Key Skill
In order to be qualified for this role you should possess the below criteria:
Essential:
Minimum of 5 years marketing experience with a focus in loyalty or CRM programs, preferably in the theme parks, entertainment or hospitality industry
Strong understanding of research techniques, including but not limited to: concept testing, focus groups, guest satisfaction testing and brand awareness tracking
Proven experience understanding statistical analysis methods
Solid project management skills
An analytical, detail-oriented mindset
Experience implementing marketing campaigns to drive repeat visitation
Experience in developing CRM or loyalty marketing programs
Agency management experience.
In-depth understanding of the marketing planning process always thinking strategically.
Proven track record of successfully implementing promotions.
Budget management
Impeccable English both written and verbal
Expert skills with excel, intermediate to expert skills with the remainder of MS Office suite of products.
Bachelor Degree
Desirable:
Arabic speaking
Experience working with IPs
Experience in working in a diverse workforce
Click on THIS link to apply.
No comments:
Post a Comment