Job description
Over the past 100 years, IBMers all over the globe have helped make the world work better and smarter. In this new era of Cognitive Business, IBM is helping to reshape industries by bringing together our expertise in Cloud, Analytics, Security, Mobile, and the Internet of Things: Changing how we create, collaborate, analyze and engage. From transforming healthcare to improving the retail shopping experience – it’s what IBMers do. As we tackle the world’s biggest challenges, our company continues to grow, we’re looking for talented professionals to join us in this new era.
Join us and be part of a diverse and global team of thinkers and doers - people who want to make an impact, cultivate their expertise and collaborate with some of the world’s top business and technology professionals.
Job Description:
Performance Marketing Professional: Campaign Management professional develop, lead and execute an integrated end-to-end campaign strategy that supports the Category business objectives via a client journey that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads. Responsibilities include leading functional experts responsible for event management and digital & social media strategies to establish a cohort journey across all touch points; leading with digital/inbound marketing; using data driven techniques to determine right tactic and offer mix; analyzing and assessing campaign performance and making adjustments based on findings; driving marketing created revenue with emphasis on new buyers; and responsibility for Demand Generation budgets and Agency relationships.
Skill:
Design Marketing Campaigns:
Demonstrate deep understanding of the client journey methodology of campaign development. Leverage Portfolio Marketing outputs such as role and cohort identification, portfolio prioritization, offer development, proficiency statement, and buying agendas to develop campaigns that drive leads and revenue. Ability to map content and experiences to the journey and then execute each phase.
Lead the functional disciplines (Events, Digital, Social) within Performance Marketing and provide direction to these disciplines. Use digital skills and capabilities to develop and deploy an inbound strategy with focus on search and paid media and ability to integrate digital and physical touchpoints to connect with buyers and drive to a featured set of offers.
Apply Knowledge of Role & Cohort Marketing:
Understand and apply a data-driven approach to targeting specific roles and cohort groups through digital, inbound marketing methods. Incorporate offer, media and content testing in all activities and use findings to continually optimize performance. Use data to understand and eventually predict behavior. Use this knowledge to inform content creation for cohort group and each buyer stage.
Develop Content & Curate:
Work with the Content Marketing Manager to establish a content engagement journey that continues to move the buyer toward IBM’s primary offer. Identify and map key content and messages for each phase of the buyer path (Discover, Learn, Try, Buy, Adopt, Advocate). Be expert in when to use each type of content – planned, trending or rapid response in either long tail or snackable form. Be able to measure the effectiveness of content/offers.
Apply Knowledge of Agency Operations:
Understand how to engage and manage digital and/or event agencies (organization, client-agency relationships, fee structure, engagement model, etc.). Demonstrate effective management of Agency contribution in campaign and tactic development. Develop a statement of work (SOW) that reflects IBM’s business needs and priorities and supports the ‘digital first’ approach. Contribute to the agency selection and evaluation process.
Apply Knowledge of Marketing Business Plan:
Click on THIS link to apply.
Over the past 100 years, IBMers all over the globe have helped make the world work better and smarter. In this new era of Cognitive Business, IBM is helping to reshape industries by bringing together our expertise in Cloud, Analytics, Security, Mobile, and the Internet of Things: Changing how we create, collaborate, analyze and engage. From transforming healthcare to improving the retail shopping experience – it’s what IBMers do. As we tackle the world’s biggest challenges, our company continues to grow, we’re looking for talented professionals to join us in this new era.
Join us and be part of a diverse and global team of thinkers and doers - people who want to make an impact, cultivate their expertise and collaborate with some of the world’s top business and technology professionals.
Job Description:
Performance Marketing Professional: Campaign Management professional develop, lead and execute an integrated end-to-end campaign strategy that supports the Category business objectives via a client journey that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads. Responsibilities include leading functional experts responsible for event management and digital & social media strategies to establish a cohort journey across all touch points; leading with digital/inbound marketing; using data driven techniques to determine right tactic and offer mix; analyzing and assessing campaign performance and making adjustments based on findings; driving marketing created revenue with emphasis on new buyers; and responsibility for Demand Generation budgets and Agency relationships.
Skill:
Design Marketing Campaigns:
Demonstrate deep understanding of the client journey methodology of campaign development. Leverage Portfolio Marketing outputs such as role and cohort identification, portfolio prioritization, offer development, proficiency statement, and buying agendas to develop campaigns that drive leads and revenue. Ability to map content and experiences to the journey and then execute each phase.
Lead the functional disciplines (Events, Digital, Social) within Performance Marketing and provide direction to these disciplines. Use digital skills and capabilities to develop and deploy an inbound strategy with focus on search and paid media and ability to integrate digital and physical touchpoints to connect with buyers and drive to a featured set of offers.
Apply Knowledge of Role & Cohort Marketing:
Understand and apply a data-driven approach to targeting specific roles and cohort groups through digital, inbound marketing methods. Incorporate offer, media and content testing in all activities and use findings to continually optimize performance. Use data to understand and eventually predict behavior. Use this knowledge to inform content creation for cohort group and each buyer stage.
Develop Content & Curate:
Work with the Content Marketing Manager to establish a content engagement journey that continues to move the buyer toward IBM’s primary offer. Identify and map key content and messages for each phase of the buyer path (Discover, Learn, Try, Buy, Adopt, Advocate). Be expert in when to use each type of content – planned, trending or rapid response in either long tail or snackable form. Be able to measure the effectiveness of content/offers.
Apply Knowledge of Agency Operations:
Understand how to engage and manage digital and/or event agencies (organization, client-agency relationships, fee structure, engagement model, etc.). Demonstrate effective management of Agency contribution in campaign and tactic development. Develop a statement of work (SOW) that reflects IBM’s business needs and priorities and supports the ‘digital first’ approach. Contribute to the agency selection and evaluation process.
Apply Knowledge of Marketing Business Plan:
- Understand Marketing Business Plan strategy and bring to life through in-market execution of buyer facing activities. Synthesize and effectively act upon the Portfolio strategy, using this knowledge to inform performance marketing requirements and deliverables.
- Desired Skills and Experience
- Minimum of 5 years marketing experience
- 2 years digital experience
- Leadership skills
- Marketing Planning
- Teaming
- Communication (as a function, and with others)
Click on THIS link to apply.
No comments:
Post a Comment